corporate culture

The Black O: Racism and Redemption in an American

By Steve Watkins

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In 1988, several white managers of the Shoney's restaurant chain protested against the company's discriminatory hiring practices, including an order at some restaurants to blacken the "O" in "Shoney's" on minorities' job applications so that the marked forms could then be ignored or discarded. When the managers refused to comply, they lost their jobs but not their resolve - they sued the company, and their case grew to become one of the largest racial job discrimination class action lawsuits and settlements in American history. The Black O is a fascinating, behindthe- scenes detective story about how the case evolved. The saga is populated with many unforgettable characters. Watkins teaches at the University of Mary Washington in Fredericksburg, VA.

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Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time

By Howard Schultz

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The chairman and Chief Executive Officer of Starbucks tells how he and his team built a small Seattle company into a nationwide business phenomenon through such anti-corporate principles as community-mindedness and employee-ownership. (1997)

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